"SUPER LUXURY SERIES" New Shibuya Residence Exterior Photo Press Preview Event to be Held on July 9 Moroto-ie Co., Ltd. (Headquarters: Kuwana City, Mie Prefecture; Tokyo First Office: Chiyoda Ward, Tokyo; President and Representative Director: Koji Matsumoto, hereinafter Moroto-ie) will hold a press preview event on July 9, 2026, for its new residence in Shibuya Ward, Tokyo, part of the "SUPER LUXURY SERIES." This residence is the latest project developed under the philosophy of the "SUPER LUXURY SERIES," which is "Beauty that Endures Over Time." Designed holistically with architecture, materials, furnishings, and spatial composition centered around a spacious LDK of approximately 44.7 tatami mats and a living space with a maximum ceiling height of approximately 5.1 meters, the aim is to create a residence whose value deepens with time. This preview event is not intended for public viewing but is held for members of the press to experience and cover the value and spatial design proposed by the "SUPER LUXURY SERIES" through the completed architecture. The Japanese Housing Market and the Background of the "SUPER LUXURY SERIES" In the Japanese housing market, there is a tendency to evaluate land and buildings separately, with buildings often seen as losing value over time. The common perception is that a building's value significantly decreases after about 30 years, and housing has developed within a "scrap and build" framework, assuming eventual replacement. In contrast, Western countries have a concept of viewing residences as assets (estates) to be passed down through generations. This perspective positions architecture not merely as a living space but as a vessel for inheriting family history and culture. Since its founding in 1975, Moroto-ie has supplied over 5,000 homes in the luxury housing market. Through this accumulated experience, the company has arrived at the philosophy that "a home is not something to be consumed in one generation, but an entity to be pas