[Aichi Prefecture Nishio City Furusato Nozei] Powdered Kabusecha Tea Collaborative Campaign with Businesses Underway!

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Nishio City, Aichi Prefecture, is holding an Instagram collaboration campaign with local tea producer "Ocha no Nagaya," offering powdered Kabusecha tea to five winners to promote its Furusato Nozei and regional specialties.

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Nishio City, Aichi Prefecture, is holding an Instagram collaboration campaign with local tea producer "Ocha no Nagaya," offering powdered Kabusecha tea to five winners to promote its Furusato Nozei and regional specialties.

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Source: https://prtimes.jp/main/html/rd/p/000000112.000101477.html | Date: Date unavailable

Nishio City, Aichi Prefecture (Mayor: Ken Nakamura, hereinafter "Nishio City") is holding the "Nishio City Furusato Nozei x Ocha no Nagaya Collaboration Campaign" on its official Furusato Nozei Instagram. This is your chance to win "powdered Kabusecha tea," a specialty of Nishio City! Anyone can easily participate by just following, liking, and applying. ## Disseminating Nishio City Furusato Nozei and Regional Charm Through SNS On October 29, 2024, Nishio City planned new strategic initiatives, dubbed "Nishio City Furusato Nozei 3.0," as a "cutting-edge" effort to further develop Furusato Nozei and attract national attention. As part of these initiatives, Nishio City opened an official Furusato Nozei Instagram account and has been promoting Nishio City's Furusato Nozei return gifts using unique characters, Furusato Nozei support ambassadors "Macho" and "Unacho." The slightly peculiar yet endearing appearance and character of "Macho" and "Unacho" garnered a great response, and the official Instagram account reached 10,000 followers in just three months after its launch. Subsequently, the new "Ebicho" character, who is plump and pretty, was born. Currently, the number of followers has increased to 15,000, growing into the third-largest account nationwide (according to Nishio City research, compared to official Furusato Nozei local government accounts nationwide). It has grown into a widely utilized tool for promoting Nishio City Furusato Nozei. This growth would not have been possible without the cooperation of businesses in the posted content. Therefore, this time, a project titled "Collaboration Campaign" was held with the desire for people to experience not only the return gifts but also the charm of the participating businesses. With the cooperation of Ocha no Nagaya, a producer of Kira tea in Nishio City, a total of five winners will receive a present of "[Kira Tea] Powdered Kabusecha tea." Nishio City will continue to use SNS to disseminate Furusato Nozei and re

[Aichi Prefecture Nishio City Furusato Nozei] Powdered Kabusecha Tea Collaborative Campaign with Businesses Underway!

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