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“When it comes to saunas, it's Success!” Kao's "Success" Launches 'Success Sauna Collection' Campaign in Collaboration with Japan's Largest Sauna Media "Sauna Collection" starting May 1st.

NQ Score 38/100
N1 Content Completeness 4

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Kao's men's hair care brand "Success" is launching the 'Success Sauna Collection' joint campaign with "Sauna Collection," Japan's largest sauna-specialized media operated by HIDANE Inc. This initiative aims to connect with the growing sauna culture among businessmen, offering experiential opportunities for Success products before and after sauna use.

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