Waseda University Professor Akihiro Iriyama Recommends! 'Branding First Year Textbook: How to Create Selling Value' for Beginners, to be Released on May 12th
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Sogo Horei Publishing Co., Ltd. will release 'Branding First Year Textbook: How to Create Selling Value,' authored by brand consultant and designer Norihiro Asano, on May 12, 2026. Recommended by Professor Akihiro Iriyama of Waseda University, this book provides practical knowledge for beginners to create 'selling value' through a unique method called 'Cross Pyramid' and successful case studies of famous brands, essential for modern business branding.