Beyond the Onigiri Boom: Popular Rice Specialty Store in Honmachi to Open New Brand "Casual ni, Kome." Featuring "Freshly Made Moments" in Umeda Chayamachi on May 19 (Tuesday)!
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Kyohei Yasui, who operates the popular rice specialty store "Kome to Mitsu" in Honmachi, is launching a new brand, "Casual ni, Kome.", which will open in Umeda Chayamachi, Osaka, on May 19, 2026. This new venture aims to go beyond the onigiri boom by focusing on the experience of freshly cooked rice itself, redefining how people enjoy rice.