What is the deciding factor when choosing a real estate agency?

The most common factor is 'trust in the agent's knowledge, proposals, and character,' cited by 24.5%.

Is online information useful?

It is useful for basic information, but 71% of respondents felt it was insufficient for making final comparative decisions.

What are the characteristics of users who utilize bulk assessment sites?

Compared to non-users, they are more proactive in checking official websites, reviews, and conducting broader comparative research.

AI News NQ Analysis

Anabuki Kosan Releases Survey Results on Real Estate Agency Selection

NQ Score 83/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Anabuki Kosan surveyed 200 individuals who sold residential real estate in the last five years to understand their agency selection process. The survey highlights that while digital channels and referrals are equally important for initial discovery, 'trust in the agent' remains the key deciding factor for final selection.

AI Analysis

Frequently Asked Questions

Q: What is the deciding factor when choosing a real estate agency?: A: The most common factor is 'trust in the agent's knowledge, proposals, and character,' cited by 24.5%.
Q: Is online information useful?: A: It is useful for basic information, but 71% of respondents felt it was insufficient for making final comparative decisions.
Q: What are the characteristics of users who utilize bulk assessment sites?: A: Compared to non-users, they are more proactive in checking official websites, reviews, and conducting broader comparative research.