Ouji Pharmaceutical Co., Ltd. (Tokyo Sales Office: Shibuya-ku, Tokyo) will launch "ikoo Caviar Shampoo" from the haircare brand "ikoo" on TikTok Shop starting July 1, 2026. This product is a premium shampoo formulated with French caviar extract*. It gently cleanses hair and scalp while providing moisture and leading to a lustrous, beautiful hair impression. Additionally, it is scheduled to be available at beauty salons in Omotesando, Japan, allowing you to experience Omotesando salon-quality haircare at home. The ikoo brand, which is available in over 55 countries worldwide and has received high praise from overseas beauty media and haircare-related awards, will be introduced to the Japanese market as a new product that condenses its haircare philosophy. *Moisturizing ingredient ⬛︎ Brand Concept A feast for your hair. Rich moisture infused with a jewel of the sea (caviar). A premium shampoo formulated with French caviar extract*. It provides moisture to hair and scalp, leading to a lustrous, beautiful hair impression. Transform your daily haircare time into a luxurious and pleasant moment. *Moisturizing ingredient ■ Premium Care Formula with Caviar Extract ikoo Caviar Shampoo is formulated with French caviar extract*. It provides moisture to hair and scalp, leading to supple, manageable hair. Furthermore, it contains moisturizing ingredients such as recombinant human type 17 collagen*, hydrolyzed wheat protein*, and argan oil*, supporting a smooth, touchable finish while providing hair with firmness and body. *Moisturizing ingredient ■ Achieve Beautiful Hair with 4 Care Approaches 1. Moisture Care Provides moisture to hair and scalp, preventing dryness-induced frizz. 2. Care for Damaged Hair Replenishes moisture to hair damaged by dryness or friction, leading to a smoother hair impression. 3. Firmness and Body Care Supports a finish with firmness and body by providing moisture to the hair. 4. Shine Care Provides hair with shine and moisture, leading to a luxurious,