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Committee for Promotion of Orderly Inbound Tourism Pays Courtesy Call to Nara Prefecture Governor Makoto Yamashita

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The Committee for Promotion of Orderly Inbound Tourism, operated by the Public Policy Research Organization (RIPP), visited the Nara Prefectural Office to meet with Governor Makoto Yamashita. The committee, with the cooperation of Nara Prefecture, has been conducting a project featuring influencer coverage from the Chinese-speaking world and exchanged views on sustainable tourism practices.

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Frequently Asked Questions

Q: When did the Orderly Inbound Tourism Promotion Committee visit the Nara Prefectural Government Office?
A: We visited the Nara Prefectural Government Office on Thursday, May 21, 2026, and paid a courtesy call to Governor Masahiro Yamashita.
Q: What initiatives were undertaken as part of this project?
A: From April 17 to 18, 2026, over two days, we invited two Chinese-language influencers to Nara City and Yamatokoriyama City to conduct interviews and disseminate information about Nara Prefecture's history, culture, food, and tourism etiquette.
Q: Which companies and organizations are involved in this project?
A: The project is operated by the Research Institute for Public Policy (RIPP), a non-profit organization, with XM Corporation serving as an advisory company.
Q: Does this activity have the endorsement of the Japan Tourism Agency?
A: Yes, the project, titled 'Attracting Inbound Tourists and Improving Manners through Chinese Social Media in Nara Prefecture,' has obtained the endorsement of the Japan Tourism Agency (period: March 31, 2026 to May 30, 2026).
Q: What is the purpose of the Orderly Inbound Tourism Promotion Committee?
A: The purpose is to deepen the understanding of local communities among inbound tourists, prevent conflicts arising from overtourism and cultural differences, and promote a sustainable tourism model by enhancing awareness of tourism etiquette.