'Changing is a Hassle' and 'I Must Lose Weight Before Wearing Gear': KEYUCA Survey Reveals Latent Needs for 'Time Performance Activewear'
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Lifestyle brand KEYUCA surveyed 300 women aged 30-50 on their exercise habits. While 96.7% are aware of their lack of exercise, the 'hassle of changing clothes' has emerged as a significant barrier, highlighting a latent demand for 'Time Performance (Taipa) Activewear' that can be worn for both daily life and exercise.