Nagai Sake Brewery and DENHAM Collaborate to Promote Japanese Sake Culture in Cortina, Italy

AI Summary (NQ-processed)

Nagai Sake Brewery has launched a project to promote Japanese sake culture in Cortina d'Ampezzo, Italy, through a partnership with premium denim brand DENHAM. In collaboration with a luxury hotel in the host city of the 2026 Winter Olympics, the project presents the sake brand "Mizubasho" as a cultural experience, centered on the shared value of craftsmanship. This initiative creates new value for Japanese culture by integrating space, attire, and taste.