Where can I buy the new minum cosmetics?

They will be available sequentially at drugstores and variety shops across Japan starting in early June 2026. Additionally, a pop-up store with pre-sales will be held at Lumine Est Shinjuku in Tokyo from May 29th to 31st.

What is the special feature of minum's Deco Piece Highlighter?

Its key feature is a custom design that allows the cases to connect. You can combine your favorite colors to create your own original palette, making it convenient for carrying around.

Why are minum cosmetics popular with Gen Z?

The reason is that they are mini-sized cosmetics that balance 'quality, cuteness, and price.' Most products are affordable, close to one-coin prices, and have playful elements like customization, making them shareable on social media, which appeals to young people.

What can I do at the pop-up event in Shinjuku?

In addition to pre-sales of new products, you can receive limited novelty items and participate in the popular 'Cosmetics Grab' event (for a fee).

What kind of company is yutori, which operates minum?

It is a Japanese D2C apparel company that started from a vintage clothing community and now operates multiple fashion brands. It was listed on the Tokyo Stock Exchange Growth Market in December 2023.

AI News NQ Analysis

yutori's Cosmetics Brand "minum" Unveils New Spring/Summer 2026 Collection

NQ Score 45/100

N1 Content Completeness 8

AI Summary (NQ-processed)

pool Inc., a subsidiary of yutori Inc., has announced six new items for the Spring/Summer 2026 collection of its cosmetics brand "minum." The lineup includes unique and affordable products targeting Gen Z, such as the "Usukoi Multi W Liner" that can draw both thin and thick lines, and the connectable "Deco Piece Highlighter." To celebrate the launch, a pop-up store will be held at Lumine Est Shinjuku from May 29 to 31, 2026, featuring pre-sales, limited novelty items, and a popular "cosmetics grab" event.

AI Analysis

Frequently Asked Questions

Q: Where can I buy the new minum cosmetics?: A: They will be available sequentially at drugstores and variety shops across Japan starting in early June 2026. Additionally, a pop-up store with pre-sales will be held at Lumine Est Shinjuku in Tokyo from May 29th to 31st.
Q: What is the special feature of minum's Deco Piece Highlighter?: A: Its key feature is a custom design that allows the cases to connect. You can combine your favorite colors to create your own original palette, making it convenient for carrying around.
Q: Why are minum cosmetics popular with Gen Z?: A: The reason is that they are mini-sized cosmetics that balance 'quality, cuteness, and price.' Most products are affordable, close to one-coin prices, and have playful elements like customization, making them shareable on social media, which appeals to young people.
Q: What can I do at the pop-up event in Shinjuku?: A: In addition to pre-sales of new products, you can receive limited novelty items and participate in the popular 'Cosmetics Grab' event (for a fee).
Q: What kind of company is yutori, which operates minum?: A: It is a Japanese D2C apparel company that started from a vintage clothing community and now operates multiple fashion brands. It was listed on the Tokyo Stock Exchange Growth Market in December 2023.