LEA BeLL OIL: New Hair Oil with Perfume-like Fragrance × Heat Lock Function Launches May 1, 2026!

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WILQANT's hair care brand NANACOSTAR is launching "LEA BeLL OIL," a new hair oil combining a perfume-like fragrance with heat-activated styling retention, on May 1, 2026. It delivers both shine and manageability and is available in four distinct scents.

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WILQANT's hair care brand NANACOSTAR is launching "LEA BeLL OIL," a new hair oil combining a perfume-like fragrance with heat-activated styling retention, on May 1, 2026. It delivers both shine and manageability and is available in four distinct scents.

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Source: https://prtimes.jp/main/html/rd/p/000000025.000045469.html | Date: Date unavailable

WILQANT Co., Ltd. (Location: Kunitachi City, Tokyo; Representative Director: Daisuke Tanaka) will launch a new product, "LEA BeLL OIL," from its hair care brand "NANACOSTAR" on May 1, 2026. "LEA BeLL OIL" is a hair oil that not only allows you to enjoy its fragrance but also reacts to heat to help maintain your style and improve hair texture. It achieves a glossy, manageable, and smooth finish, supporting desired styling from preparation to finish with a single product. The elegant, spreading fragrance enhances the finish, creating a beautiful impression even in fleeting moments. It brings a pleasant afterglow that lifts your mood each time you wear it. [Product Details] Product Name: LEA BeLL OIL Launch Date: May 1, 2026 Price: ¥3,520 each (tax included) Volume: 50mL each Fragrance: 4 types in total (LUMINOUS BLOOM / GINGER WOOD / RICH BLOSSOM / PEAR NOIR) ■ Development Background In recent years, interest in "fragrance" has been growing in hair care, in addition to functional aspects such as "shine and manageability." On the other hand, hair oils have had challenges such as being "prone to heaviness" and "lacking in fragrance longevity or elegance." Based on feedback from customers visiting our beauty salon "Nanatsuboshi+", NANACOSTAR developed "LEA BeLL OIL," a hair oil that allows users to enjoy styling and fragrance simultaneously. By combining elegant fragrances based on French Grasse perfumery techniques and a formulation that utilizes heat to easily maintain styles, it proposes new value that designs an impression including shine, manageability, and fragrance. ■ Product Features 01. Style Lock - Maintains style with heat (use before curling iron) - Contains Tostear *1, Elcalactone *2, and Levulinic acid. Reacts to the heat of irons and curling irons to maintain curls and styles. *1 Diammonium Aminoethylthiolsulfosuccinate (repairing ingredient) *2 γ-Docosalactone (repairing/hair conditioning ingredient) 02. Texture Control - For a glossy and manageable finis

LEA BeLL OIL: New Hair Oil with Perfume-like Fragrance × Heat Lock Function Launches May 1, 2026!

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