WannaBe Inc. (Location: 3-17-7 Nishi-Shimbashi, Minato-ku, Tokyo, hereinafter "the Company") will launch the fashion brand platform "TRAME" starting July 1, 2026. https://trame.jp/ TRAME is a co-creation platform designed for talented directors to launch, operate, and expand brands that embody their "ideal selves." A professional D2C team provides full support from brand launch to growth, assisting in the creation of brands that allow wearers to "embody a lifestyle," rather than ending as transient "consumption." ■ Background: The End of the Era When "Good Clothes Sell Themselves" In the fashion/apparel industry, creation often precedes market demand, leading to an abundance of "clothes made but not sold." Even creators with excellent designs and worldviews struggle to survive the first two to three years after launch due to a lack of infrastructure for brand design, sales, and operations. Furthermore, even if a brand sells well initially, many fail to leverage the early "buzz" generated on social media for the brand's future because management and growth systems cannot keep up. They produce without accurately gauging demand, only to be left with mountains of inventory – such structural risks constantly loom over creators. Talented directors and creators tend to be pulled away from the creative work they should be focusing on, becoming bogged down in tasks like management, production, logistics, and marketing. There was a lack of systems to ensure individual talent could endure and grow as a brand and a business. Additionally, environments where talented creators can be properly nurtured and their achievements fairly rewarded are insufficient. Industry-specific customs and contractual restrictions are strong, making it difficult to leave once involved. Few environments exist where a company accompanies the brand's launch, and even fewer where a company collaborates to envision and build the creator's career for the next 10 to 20 years. In response to these structura