VISIT Hokkaido Inc. (Location: Sapporo City, Hokkaido; Representative Director: Mikio Hirochō) will release the sales promotion management cloud "Promo Cloud" in July. This service is designed to help companies strategically plan and operate their sales promotion activities for inbound visitors. Promo Cloud is a sales promotion management cloud that allows users to freely design "when," "to whom," and "under what conditions" promotions are delivered. In addition to authentication management, usage count management, time management, and period management, it features a "Special Feature Page" function that allows multiple promotions to be listed on a single page. This enables more flexible and strategic sales promotion measures across a wide range of industries and business formats, including retail, commercial facilities, and local governments. Sales Promotion Management Cloud "Promo Cloud" ■ Background of Development In recent years, the number of inbound foreign travelers has been increasing annually, and travel styles and purchasing behaviors have become highly diverse. Consequently, in addition to delivering promotions to a large number of people, companies have also found it important to engage in marketing activities that employ strategic promotional approaches tailored to target audiences and usage scenarios. For example, - Coupons usable only during daytime hours - Campaigns available only during the opening month of a new store - Benefits limited to a specific number of people - Promotions limited to specific stores or areas Companies can devise a wide variety of strategic sales promotion measures. However, there has not yet been a sufficient way to flexibly design and operate desired promotional measures while simultaneously suppressing operational burdens on-site, preventing fraudulent use, and mitigating risks such as screenshot sharing of coupon screens. Against this backdrop, we developed the sales promotion management cloud "Promo Cloud" to create an e