What is the concept of the new brand 'HINAI75'?

It is a unique standard brand that utilizes male chickens from 'Hinaijiro first-generation crossbreeding', focusing on functionality and harvesting at 75 days (up to 80 days). It aims to maximize nutritional value and create sustainable products by leveraging Akita's natural environment.

How is it different from 'Hinaijiro'?

We do not use the brand name 'Hinaijiro' because it does not meet the certification standard of '100 days or older.' However, from a functional perspective, we intentionally use the optimal timing of 75 days to create a unique model.

What is the sales system?

We adopt a 'batch sales system' to align with the 75-day growth cycle, providing a seasonal experience by offering flavors that subtly change with the natural environment of each period.

What are the main product lineups?

We offer a basic lineup including 'Whole Chicken Broth Concentrate (Milky White)' and a Meal Kit Collection using the broth. Limited edition products like 'Kansai Matsuwa Cabbage Crystal Stew Soup' will also be available as the first release.

What is the role of Traspect Co., Ltd.?

Traspect Co., Ltd. serves as the marketing partner of Honke Abeya Co., Ltd., overseeing all marketing functions, brand planning, and promotion. It supports the redefinition of regional resource value and the establishment of a growth model.

AI News NQ Analysis

Launch of 'HINAI75', a New Brand Redefining the Value of Male Hinai-Jidori

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Key facts

Launch of 'HINAI75', a New Brand Redefining the Value of Male Hinai-Jidori
Traspect and Honke Abeya have collaborated to launch 'HINAI75', a brand that focuses on the functional value of male chickens harvested at 75 days, aiming for a sustainable regional revitalization model.
Source: PR TIMES
Date: Wed Jun 10 2026 10:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Traspect and Honke Abeya have collaborated to launch 'HINAI75', a brand that focuses on the functional value of male chickens harvested at 75 days, aiming for a sustainable regional revitalization model.

Citation: Launch of 'HINAI75', a New Brand Redefining the Value of Male Hinai-Jidori (Wed Jun 10 2026 10:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed Jun 10 2026 10:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Traspect and Honke Abeya have collaborated to launch 'HINAI75', a brand that focuses on the functional value of male chickens harvested at 75 days, aiming for a sustainable regional revitalization model.

AI Analysis

Frequently Asked Questions

Q: What is the concept of the new brand 'HINAI75'?: A: It is a unique standard brand that utilizes male chickens from 'Hinaijiro first-generation crossbreeding', focusing on functionality and harvesting at 75 days (up to 80 days). It aims to maximize nutritional value and create sustainable products by leveraging Akita's natural environment.
Q: How is it different from 'Hinaijiro'?: A: We do not use the brand name 'Hinaijiro' because it does not meet the certification standard of '100 days or older.' However, from a functional perspective, we intentionally use the optimal timing of 75 days to create a unique model.
Q: What is the sales system?: A: We adopt a 'batch sales system' to align with the 75-day growth cycle, providing a seasonal experience by offering flavors that subtly change with the natural environment of each period.
Q: What are the main product lineups?: A: We offer a basic lineup including 'Whole Chicken Broth Concentrate (Milky White)' and a Meal Kit Collection using the broth. Limited edition products like 'Kansai Matsuwa Cabbage Crystal Stew Soup' will also be available as the first release.
Q: What is the role of Traspect Co., Ltd.?: A: Traspect Co., Ltd. serves as the marketing partner of Honke Abeya Co., Ltd., overseeing all marketing functions, brand planning, and promotion. It supports the redefinition of regional resource value and the establishment of a growth model.