Embracing Self-Care as a Daily Beauty Ritual: Femcare Brand "iroha" Proposes a New Habit, "Inner Beauty"
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Femcare brand "iroha" proposes a new concept, "Inner Beauty," which redefines self-pleasure as a daily beauty ritual. This initiative will be announced to the beauty industry at "Beautyworld Japan Tokyo 2026" in May 2026, aiming to enhance women's well-being.