teamAid Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Asuka Origami) launched "timeAid," an experiential catalog gift that offers "breathing room" to families raising children, on June 27, 2026. ■ Purpose and Background of the Service While Japan faces a declining birthrate, the number of dual-income households is increasing, making it a social challenge to support the daily lives of families raising children. Traditionally, childbirth gifts have centered around "things" such as baby clothes, childcare items, and toys. Of course, such gifts remain important options. However, for families after childbirth or during child-rearing, concrete support that aids daily life, such as meal preparation, cleaning, taking older children to and from school, caring for the baby, and getting a little sleep, would be a great help. Based on this background, timeAid is a service that proposes "life support" as a new option for childbirth gifts and gifts for families raising children. "timeAid," an experiential catalog gift that gives families raising children "breathing room." ■ Delivering Consideration in Advance to Families Who Find It Difficult to Ask for "Help" Families raising children may feel psychological barriers to receiving support, even when they truly want to rely on someone, thinking, "I have to do it myself because I'm a parent," "I don't want to be a burden," or "It might not be enough to warrant using a service." On the other hand, family and friends around them also struggle with what to give, wanting to say, "I want them to rest a little," or "I want to help somehow," but not knowing what would be truly useful. timeAid is a system that bridges this "last step." It creates a new entry point for childcare support, allowing people to naturally receive support through a gift from a loved one, even if they can't say "help me" themselves. ■ Service Details Purchasers buy a timeAid gift ticket and give it to their loved ones. Recipients can choose a servic