What awards did TBWA HAKUHODO win at the D&AD Awards 2026?

They won the Graphite Pencil (Silver) and the Wood Pencil (Bronze).

What are the names of the awarded projects and their advertisers?

The 'Smart Eye Camera' (advertiser: OUI Inc.) won the Graphite Pencil, and 'CHEER SIGNS' (advertiser: Tokyo Metropolitan Government) won the Wood Pencil.

What is the D&AD Awards?

It is the world's premier international award for design and advertising excellence, run by the non-profit organization D&AD based in London, UK.

What is the history and characteristic of TBWA HAKUHODO?

Established in 2006 as a joint venture between Hakuhodo and TBWA Worldwide, TBWA HAKUHODO combines Hakuhodo's 'consumer-centric thinking' and TBWA's 'DISRUPTION®' methodology to deliver high-quality solutions.

Why were the awarded works recognized?

They were recognized for using technology and creativity to address social issues in healthcare and sports, and for setting new standards globally.

AI News NQ Analysis

TBWA HAKUHODO Wins Graphite and Wood Pencils at D&AD Awards 2026

NQ Score 87/100

N1 Content Completeness 5

AI Summary (NQ-processed)

TBWA HAKUHODO received a Graphite Pencil (Silver) and a Wood Pencil (Bronze) for two projects at the D&AD Awards 2026 held in the UK.

AI Analysis

Frequently Asked Questions

Q: What awards did TBWA HAKUHODO win at the D&AD Awards 2026?: A: They won the Graphite Pencil (Silver) and the Wood Pencil (Bronze).
Q: What are the names of the awarded projects and their advertisers?: A: The 'Smart Eye Camera' (advertiser: OUI Inc.) won the Graphite Pencil, and 'CHEER SIGNS' (advertiser: Tokyo Metropolitan Government) won the Wood Pencil.
Q: What is the D&AD Awards?: A: It is the world's premier international award for design and advertising excellence, run by the non-profit organization D&AD based in London, UK.
Q: What is the history and characteristic of TBWA HAKUHODO?: A: Established in 2006 as a joint venture between Hakuhodo and TBWA Worldwide, TBWA HAKUHODO combines Hakuhodo's 'consumer-centric thinking' and TBWA's 'DISRUPTION®' methodology to deliver high-quality solutions.
Q: Why were the awarded works recognized?: A: They were recognized for using technology and creativity to address social issues in healthcare and sports, and for setting new standards globally.