Release of 'Dishwasher Boyfriend Picture Book' Video Born from a Co-creation Project Between Panasonic and University Students | Implementing Student Ideas as a Promotion
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76/100
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8
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Strobolights and Panasonic released the 'Dishwasher Boyfriend' promotional video on April 6, 2026. Fully produced by Gen Z students, it personifies dishwashers as boyfriends to appeal to younger audiences.