STARMINE PLANNING Co., Ltd. (Head Office: Minato-ku, Tokyo; CEO: Jun Nagai) will change its company name to STARMINE Co., Ltd. in July 2026. Concurrently, we will refresh our corporate logo and brand identity. For this new brand development, we partnered with artless Inc., led by Creative Director Shun Kawakami, who handles branding domestically and internationally from their base in Omotesando, Tokyo, to re-examine the core philosophy and values of our brand. We embark on a new start as an "IMAGINATIVE AGENCY" that designs experiences with rich imagination and produces brands. Entering our 10th year, moving to a new phase STARMINE has so far been involved in space production for diverse projects, including commercial facilities, hotels, villas, stores, and event spaces. However, what we have focused on is the "experience" – what kind of time flows in that place, what emotions are born, and how people connect. From the way a space exists to the details that touch people's senses, we have consistently considered the value of experiences that move people's hearts. Now, as we enter our 10th year since our founding, we are changing our company name to STARMINE Co., Ltd. to more clearly express our reality and future direction. Moving forward, we will advance to a new phase as an IMAGINATIVE AGENCY that designs experiences and produces brands with rich imagination as our weapon. We believe that experiences born from rich imagination move people's hearts and bring people closer together. We aim for a world where that inspiration is passed on to others, continuously creating new inspiration. Our MISSION is our origin, and our VISION is the future we aim for. Strengthening the Hotel & Hospitality Domain STARMINE will further strengthen brand production in the hotel and hospitality domain going forward. In recent years, while new developments and brand renewals in the accommodation industry have accelerated, it has become difficult to differentiate solely on hardware aspects