HATAGO, a fragrance brand that designs Japanese regional culture through scent, will hold a limited-time POP UP event titled "HATAGO: Kamakura Scents Perfumed in Paris" at Ginza Tsutaya Books (GINZA SIX 6F) from July 2 (Thu) to July 30 (Thu). This marks the second time the event will be held at Ginza Tsutaya Books and the first POP UP since the brand's initial launch of its Eau de Parfum. This POP UP will feature HATAGO's scent collection themed around Kamakura, Shichirigahama, Inamuragasaki, Yuigahama, and Enoshima, which form the brand's first chapter. Following the release of the Eau de Parfum, this POP UP will be the first to display and sell HATAGO's full lineup, including Eau de Parfum, Fragrance Diffusers, and Fragrance Mists. Event Overview HATAGO: Kamakura Scents Perfumed in Paris Period: July 2, 2026 (Thu) - July 30, 2026 (Thu) Location: Ginza Tsutaya Books Stationery and Goods Section (6-10-1 Ginza, Chuo-ku, Tokyo GINZA SIX 6F) URL: https://store.tsite.jp/ginza/event/stationery/55048-1156580615.html Eau de Parfum Fragrance Diffuser Fragrance Mist About "HATAGO Eau de Parfum" Newly released on June 12. While inheriting the world of Kamakura scents previously offered as fragrance diffusers and mists, it has been re-edited as a "wearable scent." You can enjoy a new scent experience that evokes the landscapes, air, and travel memories of the region every time you wear it on your skin. Volume: 28ml Price: \11,000 (tax included) Scents: KAMAKURA, SHICHIRIGAHAMA, INAMURAGASAKI, YUIGAHAMA About "HATAGO" HATAGO is a fragrance brand that designs Japanese regional culture through scent. The name "HATAGO" (旅籠) embodies the meaning of transforming one's home into a traveler's inn through the scent of "travel memories." In its first chapter, the brand focuses on regional characteristics where history and new culture merge. It verbalizes the essence of each seaside town in Kamakura (Kamakura, Shichirigahama, Inamuragasaki, Yuigahama, Enoshima) and reflects it as scent.