HATAGO Reimagines Kamakura's Scents with Launch of First Four Eau de Parfum Varieties
Key facts
- HATAGO Reimagines Kamakura's Scents with Launch of First Four Eau de Parfum Varieties
- HATAGO, a fragrance brand that designs Japanese regional culture through scent, will launch its first four Eau de Parfum varieties on June 12, 2026, marking its first anniversary. These are re-edited "wearable scents" that capture the world of Kamakura's fragrances, previously offered as diffusers and mists. Through four scents expressing the landscapes and atmospheres of Kamakura, Shichirigahama, Inamuragasaki, and Yuigahama, the brand proposes a new experience of connecting with a place in daily life.
- Source: PR TIMES
- Date: Thu Jun 11 2026 10:00:02 GMT+0900 (Japan Standard Time)
Direct answer
HATAGO, a fragrance brand that designs Japanese regional culture through scent, will launch its first four Eau de Parfum varieties on June 12, 2026, marking its first anniversary. These are re-edited "wearable scents" that capture the world of Kamakura's fragrances, previously offered as diffusers and mists. Through four scents expressing the landscapes and atmospheres of Kamakura, Shichirigahama, Inamuragasaki, and Yuigahama, the brand proposes a new experience of connecting with a place in daily life.
- Citation
- HATAGO Reimagines Kamakura's Scents with Launch of First Four Eau de Parfum Varieties (Thu Jun 11 2026 10:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
- Source
- PR TIMES
- Date
- Thu Jun 11 2026 10:00:02 GMT+0900 (Japan Standard Time)
AI Summary (NQ-processed)
HATAGO, a fragrance brand that designs Japanese regional culture through scent, will launch its first four Eau de Parfum varieties on June 12, 2026, marking its first anniversary. These are re-edited "wearable scents" that capture the world of Kamakura's fragrances, previously offered as diffusers and mists. Through four scents expressing the landscapes and atmospheres of Kamakura, Shichirigahama, Inamuragasaki, and Yuigahama, the brand proposes a new experience of connecting with a place in daily life.
AI Analysis
Frequently Asked Questions
- Q: What is the concept behind HATAGO's Eau de Parfum?
- A: The concept is to reimagine Kamakura's landscapes and atmosphere as "wearable scents" that allow users to feel a connection to the place.
- Q: What are the fragrance lineup options?
- A: The lineup includes four scents inspired by the regions of Kamakura, Shichirigahama, Inamuragasaki, and Yuigahama.
- Q: What is the meaning behind the brand name "HATAGO"?
- A: It embodies the spirit of a traditional "Hatago" (inn), evoking travel memories through scent and transforming one's home into a traveler's lodging.
- Q: Who is responsible for the fragrance creation?
- A: The fragrances are created by Parisian perfumer Jean-Michel Duriez and fragrance creator Yuta Watanabe.
- Q: When and where will it be released and sold?
- A: It will be pre-released on June 12, 2026 (Friday) at the flagship store "HATAGO KAMAKURA" in Kamakura, with subsequent sales planned for the official online store.