Why do first-time users often get lost on e-commerce sites?

Main reasons include over-reliance on recommendation engines, poorly visible filter search options, and features hidden within hamburger menus.

Why is bottom navigation considered effective?

It is easily accessible by the thumb on mobile devices, providing intuitive access that improves user visibility and usage rates.

What was the surprising result from this test?

Even among users with high purchasing intent, only 8.1% successfully reached their target product from the homepage in one smooth process.

AI News NQ Analysis

Only 8.1% of First-Time Visitors Reach Their Target Product on E-Commerce Sites: The Reality of Navigation Design Revealed by Usability Testing of 20 Sites

NQ Score 44/100

N1 Content Completeness 5

AI Summary (NQ-processed)

SIBLAB Co., Ltd. has released findings from usability tests conducted in 2025 on 20 e-commerce sites. The test revealed that only 8.1% of first-time users successfully reached their intended product. Key factors for drop-offs included over-reliance on recommendation engines and poorly designed search navigation.

AI Analysis

Frequently Asked Questions

Q: Why do first-time users often get lost on e-commerce sites?: A: Main reasons include over-reliance on recommendation engines, poorly visible filter search options, and features hidden within hamburger menus.
Q: Why is bottom navigation considered effective?: A: It is easily accessible by the thumb on mobile devices, providing intuitive access that improves user visibility and usage rates.
Q: What was the surprising result from this test?: A: Even among users with high purchasing intent, only 8.1% successfully reached their target product from the homepage in one smooth process.