SAI Inc. (Minato-ku, Tokyo; CEO: Naoto Nagao, hereinafter SAI), a company engaged in marketing and creative businesses, will launch its creative collective "Clarity" on July 1, 2026. The official website (https://clarity-creative.tokyo) has also been released. Clarity is a team formed by professionals with proven track records in areas such as strategy/direction, video, photography, and design, who gather for each project. They will handle everything from strategy planning to production and distribution/operation as a single team. ■ Why a Collective, Now? With the spread of generative AI, the means of creation have become more accessible than ever before. On the other hand, precisely because the options have increased, the value of the discernment to decide "what to create, with whom, and how," and the ability to unify it into a single expression, are higher than ever. At the same time, the marketing field faces long-standing "walls of domain and scale." In terms of domain, there is a division between strategy, production, and operation. In terms of scale, while major production companies offer high quality, they require a certain budget, and individual freelancers are agile but leave concerns about quality and project management. Currently, options to fill this "gap" are limited. Clarity can flexibly control cost-to-revenue ratios by minimizing cost centers such as back offices. By having experts in each field work as a single team, they deliver quality recognized by major corporations with a more flexible structure and cost. ■ What is Clarity? The team name "Clarity" embodies the spirit of unraveling complex challenges and delivering what truly needs to be conveyed without any obscurity. Its features are as follows: 1. End-to-End Service from Strategy to Operation From brand strategy and planning to video, photo, and graphic production, distribution, and operation, everything is designed and executed by a single team, rather than being divided among different vend