SAGOJO Inc. (Location: Toshima Ward, Tokyo; Representative Director: Takuya Shin; hereinafter "SAGOJO") has partnered with Matsukawa Town, Nagano Prefecture (Mayor: Hidemasa Kitazawa; hereinafter "Matsukawa Town"), which is celebrating its 70th anniversary this year, to launch a project to create related population through NFTs (Non-Fungible Tokens). Starting June 30, 2026, four types of NFTs will be sold as resident rights for "Minamishinshu Matsukawa 'Omoshirogari no Kuni'" (Land of Fun Seekers): "Adult Resident" (30,000 yen/year, 30 sets), "Parent-Child Resident" (50,000 yen/year, 20 sets), "Parent-Child Resident Premium" (50,000 yen/year, 3 sets), and "Traveler" (10,000 yen/year, no limit on number of people). Purchasers will receive benefits tailored to each resident status, such as delivery of local products and participation in exclusive communities and events. The aim is to strengthen relationships with existing fans of Matsukawa Town and potential related populations nationwide, using NFTs as an entry point. With Matsukawa Town, known for its abundant fruit picking, the concept is to enjoy "fun hunting" through benefits and community design. The NFT art is a new illustration by artist Narano. Minamishinshu Matsukawa "Omoshirogari no Kuni" https://matsukawa-omoshirogari.studio.site/ Background For local governments, creating and expanding "related population" – those who engage with the region in diverse ways – in addition to securing permanent residents, is a crucial policy theme. Matsukawa Town has also been continuing initiatives to create related population, such as community projects where individuals from outside the town participate in regional revitalization, and has confirmed that the retention of related population has a certain effect on creating local vibrancy and addressing labor shortages. However, existing projects have limitations on the number of participants and economic sustainability, creating a need for a mechanism that generates operati