*1 Does not use water as a base ingredient. *2 Survey results from 51 event participants. Recology Inc. (Minato-ku, Tokyo) held an experiential event for beauty influencers at a popular salon in Tokyo to expand awareness and allow for hands-on experience of the waterless hair care brand "OLES (Oles)". 51 influencers, primarily active in the beauty and hair care fields, participated in this event. Participants experienced OLES's "water-free formula," its key feature, while receiving counseling from salon staff. ◼︎ OLES Experience Content ◼︎ 71% felt "shine." Report on the OLES Experience Event evaluated by 51 beauty influencers ※Target audience: 51 beauty influencers (June 2026 / survey conducted at the event). ※Individual experiences may vary, and results may be influenced by styling. In this event, 51 influencers with high sensitivity to beauty experienced OLES in a real salon treatment environment. It was an opportunity to experience the brand's value not just through product descriptions, but through counseling and treatments by hairdressers. As a result, the brand received high ratings, with a 96% intention to continue use and a 100% intention to purchase. ※Survey results from 51 event participants ※Individual experiences may vary, and results may be influenced by styling. ◼︎ 51 people experienced it. All felt a change in their hair. ※Survey results from 51 event participants ※Results may be influenced by styling. ◼︎ SNS Posts by Beauty Influencers (Excerpts) ▼yuuka.2828 https://www.instagram.com/reel/DaKlculNJum/?igsh=MWllNzh2d3FuMzI4MQ== ▼ikuhiaoki https://www.instagram.com/reel/DZrr7VkzT9a/?igsh=MTRhMWUzeDRiM3NreA== ▼yi__nico__ https://www.instagram.com/reel/DZ7N-PMxSuc/?utm_source=ig_web_button_share_sheet&igsh=MzRlODBiNWFlZA== ▼yukalog_ https://www.instagram.com/reel/DZpMCzVPSQc/?igsh=d3Qxb2hkMDdzaDV0 ◼︎ Brand Overview OLES is a waterless hair care brand that uses a unique formula that does not contain any water. It was created to maximize the inherent beau