POWLAB Inc. (POWLAB / Headquarters: Kōjimachi, Chiyoda-ku, Tokyo; Representative Director: Hiroyuki Hatakeyama; hereinafter POWLAB) is pleased to announce that "POWINK Hydra Oral Gel," a new sensation oral care item launched on June 4, 2026, has surpassed a cumulative total of 5,000 units shipped in approximately one month since its release. "POWINK Hydra Oral Gel" is a toothpaste gel with the concept of "moisturizing while brushing your teeth," pursuing a fresh "uruppuru" (moist and plump) gel texture and a comfortable usage experience that makes you want to use it every day. Since its launch, sales have been strong, primarily through physical stores and online shops. Its gentle brushing sensation, different from overly strong stimulation or foaming, has resonated with consumers, and it is gaining support among people in their 20s and 30s as a new oral care habit. - It doesn't foam too much, so I can brush slowly and carefully (30s Female) - My teeth feel smooth every time I brush, which makes me want to brush! (20s Female) - It has an elegant aftertaste like black tea, and feels pleasant even after brushing (30s Male) - The refreshing feeling lasts a long time (30s Female) - It's perfect for refreshing after lunch (20s Female) - I love that it's easy to use at any time of day, morning, noon, or night (30s Female) - The packaging is cute and the design makes me want to display it in my bathroom (20s Female) This product is currently on sale at variety stores nationwide and on the official POWINK online shop. Since its launch, many customers have purchased it, and its fresh "uruppuru" gel texture and gentle, easy-to-continue usage have been praised, drawing attention as a new oral care option. ■ Now on sale at variety stores nationwide PLAZA / Loft / @cosme STORE / HIROSEYA with @cosme / Ainz & Tulpe / MS・Style / MAKE UP SOLUTION / Urban Comfort, and others *Please note that some stores may not carry this product. ■ With gratitude for the "uruppuru" response! POWINK