Picaro.ai Inc. (Yokohama, Kanagawa Prefecture, Representative Director: Tsubasa Shimodaira) will officially release its AI agent function on the Amazon account management and advertising analysis platform "Picaro.AI" starting July 2, 2026. The AI agent, officially released this time, is a chat-based AI equipped with "Picaro Method," an original Amazon advertising analysis logic developed by Picaro.AI. Users can complete the following tasks within the same screen simply by talking to it: Strategy Planning & Campaign Creation: Proposes strategies based on seasonal demand and past performance. Bid and Budget Optimization: Automatically generates actions to improve CPC and ACoS. Keyword Traffic Management: Organizes duplicate and competing keywords and proposes optimizations. Reporting Automation: Automatically creates weekly and monthly summaries for internal and external use. All execution is performed after human approval, eliminating the risk of "AI acting on its own" while simultaneously achieving faster Amazon ad operations and resolving knowledge silos. Left: SaaS screen; Right: AI agent ■ Background Amazon advertising operations require specialized knowledge and continuous decision-making. Reviewing data, analyzing it, moving to the management screen, and making manual settings—this repetitive process creates limitations in the management capacity per person. The know-how for measures resides within the担当者 (person in charge), and it takes time for handover and training. "I know what needs to be done, but I don't have the bandwidth." This AI agent was developed in response to such voices from the field. In traditional operations, it often takes several days to aggregate and analyze the previous week's data and make decisions. With Picaro.AI, the latest data is automatically processed and visualized daily. Since measures can be taken on the day they are noticed, this creates a difference of two days per week, or 100 days per year, in actions taken. This accumulati