To All Media Representatives, Press Release July, 2026 OMOI Inc. Representative Director: Ryoji Kawamura OMOI Inc. (Representative Director: Ryoji Kawamura) is a local venture company operating multiple businesses that deliver the charm of the Tottori region. We are pleased to announce the launch of the "Freshly Made Salt Butter Ice Dorayaki," made with our homemade salt, from "Yunoshio," a specialty salt dorayaki shop opened in the Kaike Onsen town of Yonago City, Tottori Prefecture, starting July 1, 2026, for a limited summer period. Freshly Made Salt Butter Ice Dorayaki: Limited to 50 Portions Per Day Official Website: https://www.yunoshio.com/ Official Online Store: https://yunoshio.myshopify.com/ ■ "Freshly Made Salt Butter Ice Dorayaki" Born from Our Signature "Shio Kari Dori" Our signature product, "Shio Kari Dori," is a dorayaki with a crispy, salt-butter-toasted surface. We have further explored the potential of "salt butter x dorayaki." When we combined our freshly baked, "fluffy and hot dorayaki dough" with our homemade salt butter, we discovered a deliciousness that could only be achieved by its fluffiness, distinct from the crispy texture. After much trial and error, we arrived at the newly released "Freshly Made Salt Butter Ice Dorayaki." The reason for the product's "1-minute" shelf life is that the "most delicious moment" of its handmade flavor lasts only 60 seconds after it is handed to you. We sandwich our proud "homemade salt ice cream" with freshly baked, hot, fluffy dough from the copper plate. For the final touch, we generously drizzle rich "caramelized salt butter" over the top to complete it. From the moment it's handed to you, the caramelized salt butter melts "juicily" into the dough from the heat, while the cool salt ice cream smoothly melts, unifying the entire dessert. The time limit for this exquisite melting sauce to soak into the dough and perfectly blend with the mellow saltiness of our Kaike homemade salt is precisely "60 seconds."