WinC Inc. (Representative Director: Momoka Ogihara, Location: Shibuya-ku, Tokyo), a consolidated subsidiary of MUSCAT GROUP Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Ryo Okubo, Securities Code: 195A), which creates exciting products and services with the mission "WinK TO COMMUNITY," held the "whomee New Product Launch Event" following the rebranding of the cosmetic brand "whomee." Many media representatives attended the event, where the new concept "New me. whomee," new logo, and the full lineup of the new base makeup collection were announced, with Rio Hirai serving as MC. In the latter half of the event, a touch-up demonstration by Igari was performed with popular influencer Shiho as the model. ■ Announcement of the Brand's History and New Message "New me. whomee" At the event, the brand's journey since its inception in 2018, which has spawned numerous hit words and trends such as "pinbe" and "okikuri," was reviewed with explanations by Igari himself. Following this, the new brand message "New me. whomee" was announced along with the thoughts behind the rebranding. Momoka Ogihara, Representative Director of WinC Inc., spoke about the shared values between the company's philosophy of "Winking at moments that make your heart flutter" and whomee's long-held sentiment of "Loving yourself more." She stated, "I want people to distance themselves a little from daily noise and fixed ideas of 'what should be,' and to liberate their true selves. We want to be a brand that supports positive changes, allowing people to freely enjoy becoming the person they want to be while embracing their inherent charm." ■ Introduction to the Development Background of New Base Makeup Items Regarding the reason for choosing base makeup as the first step in rebranding, Igari commented, "Base makeup is the most important part, forming the foundation of makeup. I wanted to create skin that allows for more freedom in makeup application, while being empathetic to those who st