mov Inc. (CEO: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo, hereinafter referred to as mov) is pleased to introduce a case study on how Mannoya Co., Ltd. (CEO: Kazunari Mannoya, Headquarters: Osaka-shi, Osaka) has utilized the customer review integration platform "Kutikomi Com" for store operations and marketing initiatives. ■ Background of Implementation Founded in 1997, Mannoya Co., Ltd. is a "meat specialist" that operates restaurants such as yakiniku, shabu-shabu, and izakaya, as well as butcher shops, based in Tennoji-ku, Osaka. With the increase in inbound tourism, they recognized the need to strengthen their presence on Google Maps and customer reviews, which had previously been centered on gourmet sites. However, manually updating information for each store and each platform had become a significant burden on the head office's management resources. The deciding factor in adopting "Kutikomi Com" was its ability to significantly reduce the time previously spent on each platform by managing multiple platforms collectively. ■ Comments from Personnel in Charge Kanno Isao, Managing Director Customer reviews, written by customers about their immediate impressions, provide a realistic view of the on-site situation when 100 or 200 reviews accumulate. We can now visualize trends for each store, and even without external costs for store research, we can capture customer voices more realistically than before. Stores that steadily accumulate reviews and respond to them are seeing increased sales, a difference that has become apparent even in store manager meetings. Now, when a proposal for sales promotion is submitted, "whether the store is accumulating Google reviews" has become a decision criterion, indicating that the focus on customer reviews has become ingrained in the organization. Supported by customer success assistance, we plan to strengthen initiatives that combine inbound tourism promotion and customer reviews in the future. You can find more details in t