What kind of brand is 'Chotto Matcha'?

It is a matcha specialty brand that started in the Philippines and expanded to Asakusa, Japan. Focusing on matcha from Shizuoka Prefecture, it promotes Japanese tea culture to the world through matcha lattes and sweets.

Why did you exhibit at THAIFEX – ANUGA ASIA?

To promote the appeal of Shizuoka matcha to the Asian market through participation in the JETRO Japan Pavilion, and to accelerate business expansion into the Southeast Asian market, which has been considered for some time.

What is the strategy for future expansion in the Thai market?

While respecting local culture and needs, we will advance collaboration with local food and beverage operators and distribution partners, and promote market development with a focus on store expansion and wholesale sales through matcha lattes and sweets.

What are Chotto Matcha's strengths compared to other companies?

Our strengths include a focus on Shizuoka matcha through direct collaboration with tea farmers in Shizuoka Prefecture, and leveraging our experience in operating cafes to develop products and provide store operation know-how tailored to the local market.

What was the trigger for this exhibition?

The exhibition at the JETRO Japan Pavilion was realized through an introduction from a trading bank.

AI News NQ Analysis

Chotto Matcha, a Matcha Brand Founded in the Philippines and Expanded to Japan, Exhibits at THAIFEX – ANUGA ASIA

NQ Score 86/100

N1 Content Completeness 10

AI Summary (NQ-processed)

Matcha cafe brand 'Chotto Matcha' participated in the international food exhibition 'THAIFEX – ANUGA ASIA' held in Bangkok, Thailand. The brand promoted its Shizuoka Matcha at the JETRO-hosted Japan Pavilion, aiming to foster partnerships for expansion into the Southeast Asian market.

AI Analysis

Frequently Asked Questions

Q: What kind of brand is 'Chotto Matcha'?: A: It is a matcha specialty brand that started in the Philippines and expanded to Asakusa, Japan. Focusing on matcha from Shizuoka Prefecture, it promotes Japanese tea culture to the world through matcha lattes and sweets.
Q: Why did you exhibit at THAIFEX – ANUGA ASIA?: A: To promote the appeal of Shizuoka matcha to the Asian market through participation in the JETRO Japan Pavilion, and to accelerate business expansion into the Southeast Asian market, which has been considered for some time.
Q: What is the strategy for future expansion in the Thai market?: A: While respecting local culture and needs, we will advance collaboration with local food and beverage operators and distribution partners, and promote market development with a focus on store expansion and wholesale sales through matcha lattes and sweets.
Q: What are Chotto Matcha's strengths compared to other companies?: A: Our strengths include a focus on Shizuoka matcha through direct collaboration with tea farmers in Shizuoka Prefecture, and leveraging our experience in operating cafes to develop products and provide store operation know-how tailored to the local market.
Q: What was the trigger for this exhibition?: A: The exhibition at the JETRO Japan Pavilion was realized through an introduction from a trading bank.