Transforming Offline Measures from 'Intuition' to 'Data' ~ NTT West Group's KOKOKU TSUSHINSHA Adopts 'Waredoko' to Support Advanced Integrated Marketing
NQ Score
40/100
N1 Content Completeness
4
AI Summary (NQ-processed)
NTT West Group's KOKOKU TSUSHINSHA has adopted "Waredoko," an effectiveness measurement service for offline initiatives. This aims to visualize data from offline advertising, which has often relied on intuition, and to advance integrated marketing strategies with online efforts.