LOWBAL Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Kengo Yamazaki) will hold a POP-UP store for one month from July 1 (Wed) to July 31 (Fri), 2026, at "Love and Madness Market" on B0.5F of LaLaport Harajuku in Tokyo. This will be a month-long opportunity to get hands-on with LOWBAL's hair care items, primarily the "Deeplex" damage care series for bleached and colored hair, which is usually only available at salons. Brand Site: https://public.lowbal.co.jp/ ■ Background of the Event - Hair Care Previously Only Available at Salons, Now at LaLaport Harajuku Exposure to UV rays and sweat, and enjoying vibrant colors unique to summer, often leads to hair damage such as color fading, dryness, and lack of shine. "We want you to enjoy your favorite hair colors with beautiful hair, even in summer." Deeplex is a series developed from a salon's perspective to care for damage to bleached and colored hair. LOWBAL, which has primarily operated through beauty salons, will exhibit at LaLaport Harajuku's "Love and Madness Market," a hub for diverse hairstyles and trends in Harajuku. By allowing visitors to experience the joy of enjoying their favorite hair colors with beautiful hair, we aim to provide beauty vitality to each individual and suggest an opportunity to continue salon-quality care at home. During the event, we will offer plans that allow visitors to experience the fun of hair care and the new standard created by LOWBAL, including personal hair care consultations by popular hairdressers, an Instagram posting gift campaign, and limited sets in collaboration with LaLaport Harajuku. ■ Event Overview Event Name LOWBAL POP-UP STORE (in "Love and Madness Market") Dates July 1 (Wed) - July 31 (Fri), 2026 / Total 31 days Business Hours 11:00 AM - 8:00 PM (Opening at 4:00 PM on July 1st, Closing at 6:00 PM on July 31st) Venue "Love and Madness Market" on B0.5F of LaLaport Harajuku Address 1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001 Access Immediately accessible