Lohb Co., Ltd. (Headquarters: Kurume City, Fukuoka Prefecture) will launch "LIVING-OIL Cool Shampoo Powdery Wood," the first salon-exclusive product from its holistic beauty brand "soel," on July 1, 2026 (Wed). soel is a brand that focuses on cultivation and extraction methods of vibrant plants and prioritizes creating products with minimal unnecessary ingredients. With a comfortable feel and rich fragrance, it gently accompanies your skin, hair, and mind, guiding your daily care time into a moment of deep breaths. For those seeking care that suits them, and for adult skin that values care for sensitive skin and age-appropriate needs. We carefully deliver the "LIVING-OIL" series, which gently embraces all lifestyles, with the blessings of plants carefully selected from around the world, from Kurume City, Fukuoka Prefecture. From soel, "LIVING-OIL Cool Shampoo Powdery Wood" has been born as the first salon-exclusive hair care item for summer scalps and hair. Summer scalps are prone to condition disturbances due to sweat, sebum, UV rays, and humidity. While you want to wash thoroughly, you may also be concerned about dryness after washing, hair tangles, and difficulty in managing hair ends. "LIVING-OIL Cool Shampoo Powdery Wood" is a cool shampoo that balances coolness, cleansing power, moisture, and fragrance, designed for such summer scalps and hair. Cool and Moisturizing. 5 Commitments Comfortable Coolness from Menthol Refresh your summer scalp, prone to stickiness from sweat and sebum, with the comfortable coolness of menthol. It's not an overly strong stimulus, but a gentle coolness that respects the skin, achieved with the subtlety unique to a skincare brand. It provides a comfortable washing experience you'll want to use every day. Wash While Caring for Your Scalp with Amino Acid-Based Cleansing Agents Based on amino acid-based cleansing agents, it thoroughly removes excess sebum and dirt while protecting the moisture essential for your scalp. It addresses the