LALs Co., Ltd. (Headquarters: Tokyo, Representative Director: Shuichi Sakamoto) has launched a souvenir series for the Hokkaido Nippon-Ham Fighters, officially approved by Manager Tsuyoshi Shinjo. 'SHINJO SPECIAL' is a new type of souvenir that expresses the charm and presence of Manager Shinjo as a friendly character, combining food, miscellaneous goods, and collectible elements. The products were planned and developed with the aim of allowing customers to enjoy the stadium viewing experience and their time in Hokkaido even after returning home, featuring not only 'the joy of eating' but also experiential values such as 'displaying,' 'using,' and 'collecting.' Souvenirs that Bring Memories of Games into Daily Life SHINJO SPECIAL proposes souvenirs not just as food items, but as products that connect memories of games and travel to everyday life. The design incorporates elements that retain value even after purchase, such as cans and mugs that can be used after the contents are consumed, and character stickers that encourage collection. Furthermore, with detailed character designs and a unified brand world, we pursue design appeal that makes people want to take photos at the stadium or at home, and collectibility that can be enjoyed by all generations. Product Lineup ■ Character-Shaped Cookie Can Features a character die-cut can modeled after Manager Shinjo. Filled with butter cookies, the can can be used as a storage container or interior decoration after the cookies are eaten. SHINJO SPECIAL Cookie Can ¥4,800 (tax included) ■ Mug Cup Jelly [Red, Blue] Jelly set in an original design mug cup. The mug can be used daily after the jelly is consumed, further enhancing its value as a souvenir. SHINJO SPECIAL Mug Cup Jelly ¥3,700 each (tax included) ■ Cheese Stick Financier Cheese stick financiers inspired by Hokkaido-produced cheese. Includes a limited edition package and character collection stickers. SHINJO SPECIAL Cheese Stick Financier ¥2,700 (tax included) Sales In