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JTB, Kumamoto Prefecture, and ABAL Launch New Tourism Experience "Kumamon Dungeon" Utilizing XR Technology!

Key facts

  • JTB, Kumamoto Prefecture, and ABAL Launch New Tourism Experience "Kumamon Dungeon" Utilizing XR Technology!
  • JTB, Kumamoto Prefecture, and ABAL will launch "Kumamon Dungeon," an experiential tourism content utilizing the popular character "Kumamon" and XR technology, in Kumamoto City on July 1, 2026. This project, part of the Kumamoto Destination Campaign, aims to promote travel throughout the prefecture and increase tourism consumption.
  • Source: PR TIMES
  • Date: Fri Jun 12 2026 19:00:03 GMT+0900 (Japan Standard Time)

Direct answer

JTB, Kumamoto Prefecture, and ABAL will launch "Kumamon Dungeon," an experiential tourism content utilizing the popular character "Kumamon" and XR technology, in Kumamoto City on July 1, 2026. This project, part of the Kumamoto Destination Campaign, aims to promote travel throughout the prefecture and increase tourism consumption.

Citation
JTB, Kumamoto Prefecture, and ABAL Launch New Tourism Experience "Kumamon Dungeon" Utilizing XR Technology! (Fri Jun 12 2026 19:00:03 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Fri Jun 12 2026 19:00:03 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

JTB, Kumamoto Prefecture, and ABAL will launch "Kumamon Dungeon," an experiential tourism content utilizing the popular character "Kumamon" and XR technology, in Kumamoto City on July 1, 2026. This project, part of the Kumamoto Destination Campaign, aims to promote travel throughout the prefecture and increase tourism consumption.

AI Analysis

Frequently Asked Questions

Q: What kind of experience does "Kumamon Dungeon" offer?
A: It's an experiential attraction where participants wear XR goggles and adventure through a virtual dungeon with Kumamon, challenging missions and exploring stages themed around tourist spots.
Q: Are there any benefits after the experience?
A: Yes, the "treasures (medals)" obtained during the experience can be exchanged for coupons usable at tourist spots and restaurants in Kumamoto Prefecture, or for Kumamon merchandise.
Q: What is the objective of this project?
A: The aim is to promote travel throughout Kumamoto Prefecture, expand tourism consumption, and establish a new model for attracting tourists.
Q: Are there age or participation requirements?
A: Participants must be 7 years or older and 110 cm tall. A parental consent form is required for those under 13 years old.
Q: Is a reservation required?
A: Advance reservations can be made via the official website, or participation can be arranged at the venue.