IGLOOO Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Rei Kobayashi; hereinafter referred to as "the Company") is pleased to announce that it has been awarded the "Sales Partner Badge" by Reddit, the world's largest community platform. This badge is awarded to advertising partners who have achieved excellent results for their clients by utilizing Reddit's advertising solutions, recognizing the Company's expertise and track record in managing Reddit advertising. ■ What is Reddit? Reddit is an online community platform used by over 500 million users worldwide. It hosts hundreds of thousands of communities (Subreddits) covering topics such as travel, gourmet food, technology, anime, gaming, and finance, where users exchange information based on their interests. In recent years, it has also gained attention as a source of information referenced by search engines and generative AI, and as a highly effective method for SEO and AIO, it is increasingly establishing itself as a platform that significantly influences purchasing and travel destination decisions, particularly in Western countries. ■ Why is Reddit Gaining Attention for Inbound Promotion Now? Traditionally, overseas tourism promotion has primarily focused on awareness expansion measures centered on search ads and social media ads. However, in recent years, travelers have increasingly prioritized "experiences from actual visitors" and "third-party evaluations" over official websites and advertisements. Reddit hosts numerous communities related to travel in Japan, which are used for information gathering and itinerary planning before trips. Through repeated questions and answers among travelers, valuable information is shared that is difficult to convey through official channels, such as the appeal of tourist destinations, access methods, crowd conditions, and unique local experiences. Against this backdrop, Reddit is gaining attention not just as an advertising medium, but also as an insight platfo