hoka Inc., provider of the cloud-based insurance agency system “hoka,” announced that 32 insurance agencies using its system have been named certified agencies under the Life Insurance Association of Japan’s Agency Business Quality Evaluation Program, after meeting all basic items in the survey for multi-insurer agencies. The company has been developing products that help improve sales solicitation quality and strengthen compliance, with the goal of creating a society where everyone can access insurance properly and appropriately. hoka said it will continue enhancing product development and customer support so insurance agencies can not only respond to regulatory requirements but also build management environments that allow them to plan and execute their next strategic moves. hoka will host an offline user roundtable on May 29, 2026, at Fi GATE KAYABA in Tokyo, inviting hoka users that received certification. The seminar, titled “What did certified agencies change in their organizations?”, will cover practical approaches to monitoring, deficiency management, evidence design, management decisions, organizational structure, and day-to-day operations. The Agency Business Quality Evaluation Program was established by the Life Insurance Association of Japan in 2022 as an indicator for consumers choosing suitable insurance agencies. Under the fiscal 2025 standards, agencies are evaluated against a rigorous checklist of about 200 items across four categories: customer service, after-sales follow-up, personal information protection, and governance. Only agencies that meet all items are certified. A total of 124 agencies were certified in fiscal 2025. Of these, 32, or about 25%, were companies using hoka. The company also noted that roughly 80% of its certified users received certification through renewal surveys, demonstrating that hoka contributes to the continuous operational practices needed to maintain certification. Ishino, executive officer and head of the agency bus