April Dream is a project promoted by PR TIMES where companies share their dreams on April 1st.

What specifically does hibino mean by 'kind choices'?

It refers to items selected from three perspectives: 'kind to the body, long-lasting, and environmentally friendly.' We believe these enrich daily life.

Please tell us about future developments in the food and beverage sector.

In 2025, we will start offering 36 types of craft beers from around the world, focusing on ingredients and their origins, and in March 2026, we plan to renew our popular organic protein.

What kind of event is the 'Daily Life Marche'?

It is an experiential event held in public spaces like in front of JR Meguro Station, aiming to bring vibrancy and warmth to the community. Various formats such as retail, workshops, and food trucks participate.

What is the future that hibino aims for?

We aim for small daily choices, such as shopping, experiences, and conversations, to connect to the future of ourselves and our loved ones, and to society as a whole. We want to create a future where 'daily kind choices' become a culture.

AI News NQ Analysis

Towards a Future Where Daily 'Kind Choices' Become Culture

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hibino shares its dream of making 'kind choices' a culture through April Dream.

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Frequently Asked Questions

Q: What is April Dream?: A: April Dream is a project promoted by PR TIMES where companies share their dreams on April 1st.
Q: What specifically does hibino mean by 'kind choices'?: A: It refers to items selected from three perspectives: 'kind to the body, long-lasting, and environmentally friendly.' We believe these enrich daily life.
Q: Please tell us about future developments in the food and beverage sector.: A: In 2025, we will start offering 36 types of craft beers from around the world, focusing on ingredients and their origins, and in March 2026, we plan to renew our popular organic protein.
Q: What kind of event is the 'Daily Life Marche'?: A: It is an experiential event held in public spaces like in front of JR Meguro Station, aiming to bring vibrancy and warmth to the community. Various formats such as retail, workshops, and food trucks participate.
Q: What is the future that hibino aims for?: A: We aim for small daily choices, such as shopping, experiences, and conversations, to connect to the future of ourselves and our loved ones, and to society as a whole. We want to create a future where 'daily kind choices' become a culture.