What was the purpose of Rikyu introducing the 'HataLuck app'?

Due to the expansion of stores nationwide and the diversification of employees, issues such as the personalization of information sharing and the weakening of brand awareness arose. The purpose is to build an information sharing environment between headquarters and stores, as well as within stores, to enhance sales and promote the company's brand.

What were the results of introducing the 'HataLuck app'?

The burden on store managers was reduced by centralizing shift submissions and communications. Sales of key products increased by about 224% before and after the introduction, and the purchase index (PI value) also improved by about 160%, demonstrating enhanced sales performance.

What features does the HataLuck app have?

It is a workplace management tool specialized for the service industry, equipped with all-in-one features including shift management, communication (communication notebook), manual viewing, and survey functions.

How are brand awareness and recognition being deepened between headquarters and stores?

Through the app, we are sharing internal newsletters like 'Rikyu News,' topics on local food culture (such as potato stew), and customer satisfaction opinions across all stores, activating direct communication including part-time staff.

When did this initiative start?

We began implementing it in 'Beef Tongue Charcoal Grilled Rikyu' stores from 2025.

AI News NQ Analysis

Gyutan Sumiyaki Rikyu Implements Workplace Management Tool 'hataLuck App' to Strengthen Information Sharing and Promote Miyagi's Culinary Culture Nationwide

NQ Score 80/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Rikyu Co., Ltd., operator of 'Gyutan Sumiyaki Rikyu,' implemented the service-industry-focused management tool 'hataLuck app' in 2025 to resolve issues with fragmented information sharing and diluted brand awareness amid its national expansion. The initiative successfully streamlined shift management, resulted in a 224% increase in sales of featured products and a 160% improvement in purchase index (PI value), and established a last-mile information-sharing environment for all employees.

AI Analysis

Frequently Asked Questions

Q: What was the purpose of Rikyu introducing the 'HataLuck app'?: A: Due to the expansion of stores nationwide and the diversification of employees, issues such as the personalization of information sharing and the weakening of brand awareness arose. The purpose is to build an information sharing environment between headquarters and stores, as well as within stores, to enhance sales and promote the company's brand.
Q: What were the results of introducing the 'HataLuck app'?: A: The burden on store managers was reduced by centralizing shift submissions and communications. Sales of key products increased by about 224% before and after the introduction, and the purchase index (PI value) also improved by about 160%, demonstrating enhanced sales performance.
Q: What features does the HataLuck app have?: A: It is a workplace management tool specialized for the service industry, equipped with all-in-one features including shift management, communication (communication notebook), manual viewing, and survey functions.
Q: How are brand awareness and recognition being deepened between headquarters and stores?: A: Through the app, we are sharing internal newsletters like 'Rikyu News,' topics on local food culture (such as potato stew), and customer satisfaction opinions across all stores, activating direct communication including part-time staff.
Q: When did this initiative start?: A: We began implementing it in 'Beef Tongue Charcoal Grilled Rikyu' stores from 2025.