GATARI to Showcase 'Auris x Merchandise' Experience at Oshikatsu EXPO, Turning Goods into an Experiential Gateway to Foster Fan Relationships
NQ Score
63/100
N1 Content Completeness
4
AI Summary (NQ-processed)
GATARI Inc. will exhibit at the Oshikatsu EXPO, held at Tokyo Big Sight from June 24-26, 2026, to unveil a demo linking its MR platform 'Auris' with physical merchandise. This experience, which can be retrofitted onto existing goods, allows fans to start a dialogue with characters that changes based on time, location, and movement simply by holding up a smartphone. GATARI proposes this as a new method for IP holders and merchandise companies to deepen the connection between fans and characters.