[Real Estate Brokerage x New Lead Generation Success Story] Consolidating 30% of Man-hours into "Strategy Design" by Shifting from Letter Campaigns to Form-Based Sales. A Method that Achieved a Unique Visit Rate of 15%.
NQ Score
56/100
Key facts
- [Real Estate Brokerage x New Lead Generation Success Story] Consolidating 30% of Man-hours into "Strategy Design" by Shifting from Letter Campaigns to Form-Based Sales. A Method that Achieved a Unique Visit Rate of 15%.
- FUTUREWOODS Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President: Hayato Obama), which provides the sales support tool "FutureSearch," will release a case study of Company D, which handles rental brokerage for large office buildings in the Tokyo metropolitan area. [Details and full case study here] https://www.future-search.jp/guides/real-estate-agency-case-study ■ 30% of Monthly Man-hours Consumed by DM Dispatch Company D handles approximately 20 buildings at any given time and conducted sales
- Date: Mon Mar 30 2026 05:11:11 GMT+0900 (Japan Standard Time)
Direct answer
FUTUREWOODS Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President: Hayato Obama), which provides the sales support tool "FutureSearch," will release a case study of Company D, which handles rental brokerage for large office buildings in the Tokyo metropolitan area. [Details and full case study here] https://www.future-search.jp/guides/real-estate-agency-case-study ■ 30% of Monthly Man-hours Consumed by DM Dispatch Company D handles approximately 20 buildings at any given time and conducted sales
- Citation
- [Real Estate Brokerage x New Lead Generation Success Story] Consolidating 30% of Man-hours into "Strategy Design" by Shifting from Letter Campaigns to Form-Based Sales. A Method that Achieved a Unique Visit Rate of 15%. (Mon Mar 30 2026 05:11:11 GMT+0900 (Japan Standard Time)), PR TIMES
- Source
- PR TIMES
- Date
- Mon Mar 30 2026 05:11:11 GMT+0900 (Japan Standard Time)
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Frequently Asked Questions
- Q: What was the primary challenge faced by Company D in their previous lead generation efforts?
- A: Company D previously spent over 30% of their monthly sales man-hours on direct mail (DM) campaigns, including printing, stuffing envelopes, and mailing, with declining response rates and insufficient time for thorough target vetting.
- Q: What specific tool or service did Company D adopt to improve their lead generation process?
- A: Company D adopted FutureSearch, a sales support tool that automates the process of collecting target company lists and sending messages to their inquiry forms based on specified conditions.
- Q: How did switching from letter campaigns to form-based sales impact Company D's operational efficiency?
- A: The shift significantly reduced the time required to approach 100 companies from 2 days to approximately 2 hours, by eliminating manual tasks like printing and mailing.
- Q: What was the key catalyst that prompted Company D to re-evaluate their sales approach?
- A: The catalyst for change was receiving a single sales message through Company D's own inquiry form, which made them realize the potential of modern sales communication methods.
- Q: What unique visit rate did Company D achieve after implementing the new lead generation strategy?
- A: Company D achieved a unique visit rate of 15% by leveraging the reduced man-hours to implement a 4-layered segmentation strategy targeting actively operating companies.