Success Story in Real Estate Brokerage: Shifting from Letters to Form-Based Sales Concentrates 30% of Labor on 'Strategic Design,' Achieving a 15% Unique Visit Rate
NQ Score
56/100
Key facts
- Success Story in Real Estate Brokerage: Shifting from Letters to Form-Based Sales Concentrates 30% of Labor on 'Strategic Design,' Achieving a 15% Unique Visit Rate
- FUTUREWOODS Co., Ltd., provider of the sales support tool "FutureSearch," has released a case study of Company D, a real estate firm specializing in leasing large office buildings in the Tokyo metropolitan area. By switching from manual direct mail to automated form-based outreach, Company D was able to reallocate 30% of its monthly labor hours from mailing tasks to strategic planning. This change drastically reduced the time required for outreach and led to a 15% unique visit rate.
- Date: Mon Mar 30 2026 05:11:11 GMT+0900 (Japan Standard Time)
Direct answer
FUTUREWOODS Co., Ltd., provider of the sales support tool "FutureSearch," has released a case study of Company D, a real estate firm specializing in leasing large office buildings in the Tokyo metropolitan area. By switching from manual direct mail to automated form-based outreach, Company D was able to reallocate 30% of its monthly labor hours from mailing tasks to strategic planning. This change drastically reduced the time required for outreach and led to a 15% unique visit rate.
- Citation
- Success Story in Real Estate Brokerage: Shifting from Letters to Form-Based Sales Concentrates 30% of Labor on 'Strategic Design,' Achieving a 15% Unique Visit Rate (Mon Mar 30 2026 05:11:11 GMT+0900 (Japan Standard Time)), PR TIMES
- Source
- PR TIMES
- Date
- Mon Mar 30 2026 05:11:11 GMT+0900 (Japan Standard Time)
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Frequently Asked Questions
- Q: What was the primary sales method used by Company D before adopting FutureSearch?
- A: Company D's primary sales method involved sending direct mail letters to corporate general affairs managers and office heads for their office building leasing brokerage business.
- Q: How much of Company D's monthly sales hours were dedicated to direct mail tasks?
- A: Over 30% of Company D's monthly sales hours were consumed by tasks related to sending direct mail, such as printing, stuffing envelopes, and shipping.
- Q: What was the key realization that led Company D to shift its sales approach?
- A: The key realization came when Company D received a sales message through its own inquiry form, prompting them to recognize this as the modern approach to sales.
- Q: What was the deciding factor for Company D in adopting FutureSearch?
- A: The deciding factor for adopting FutureSearch was its capability to automate the entire process from target company list collection to message delivery via inquiry forms, based on specified conditions.
- Q: How did FutureSearch impact the time required to approach 100 companies for Company D?
- A: FutureSearch reduced the time required to approach 100 companies from two days to approximately two hours, by eliminating manual tasks like printing and mailing.