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[Real Estate Brokerage x New Business Development Success Story] Shifting from Letters to Form-based Sales to Concentrate 30% of Man-Hours on "Strategy Design." The Method That Achieved a 15% Unique Visit Rate.

NQ Score 59/100

Key facts

  • [Real Estate Brokerage x New Business Development Success Story] Shifting from Letters to Form-based Sales to Concentrate 30% of Man-Hours on "Strategy Design." The Method That Achieved a 15% Unique Visit Rate.
  • FUTUREWOODS Inc. has released a case study on Company D, a real estate agency specializing in large office buildings. By switching from traditional letter-based direct mail to the "FutureSearch" sales tool, which utilizes website contact forms, Company D reduced the man-hours required for outreach from 2 days to just 2 hours per 100 companies. This allowed them to reallocate 30% of their sales efforts to strategic planning, developing a four-tiered targeting system that resulted in a 15% unique visit rate.
  • Date: Mon Mar 30 2026 10:16:32 GMT+0900 (Japan Standard Time)

Direct answer

FUTUREWOODS Inc. has released a case study on Company D, a real estate agency specializing in large office buildings. By switching from traditional letter-based direct mail to the "FutureSearch" sales tool, which utilizes website contact forms, Company D reduced the man-hours required for outreach from 2 days to just 2 hours per 100 companies. This allowed them to reallocate 30% of their sales efforts to strategic planning, developing a four-tiered targeting system that resulted in a 15% unique visit rate.

Citation
[Real Estate Brokerage x New Business Development Success Story] Shifting from Letters to Form-based Sales to Concentrate 30% of Man-Hours on "Strategy Design." The Method That Achieved a 15% Unique Visit Rate. (Mon Mar 30 2026 10:16:32 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Mon Mar 30 2026 10:16:32 GMT+0900 (Japan Standard Time)

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Frequently Asked Questions

Q: What was the primary sales method used by Company D before adopting FutureSearch?
A: Company D primarily relied on sending direct mail (DMs) in the form of letters to general affairs managers and office heads for their property leasing business.
Q: How much of their monthly man-hours was Company D dedicating to sending direct mail?
A: Over 30% of Company D's monthly sales man-hours were spent on tasks related to sending direct mail, including printing, enclosing, and mailing.
Q: What was the key turning point that led Company D to explore new sales methods?
A: The turning point was receiving a sales message through their own inquiry form, which made them realize the effectiveness of modern sales approaches.
Q: What was the main advantage of using FutureSearch for Company D's sales outreach?
A: FutureSearch automates the entire process from list collection to sending messages to inquiry forms, significantly reducing the time required and increasing message delivery and read rates.
Q: How did Company D leverage the saved man-hours after implementing FutureSearch?
A: Company D utilized the saved man-hours to develop a sophisticated four-layered targeting design, specifically tailored to the characteristics of their properties.