[Real Estate Brokerage x New Business Development Success Story] Shifting from Letters to Form-based Sales to Concentrate 30% of Man-Hours on "Strategy Design." The Method That Achieved a 15% Unique Visit Rate.

AI Summary (NQ-processed)

FUTUREWOODS Inc. has released a case study on Company D, a real estate agency specializing in large office buildings. By switching from traditional letter-based direct mail to the "FutureSearch" sales tool, which utilizes website contact forms, Company D reduced the man-hours required for outreach from 2 days to just 2 hours per 100 companies. This allowed them to reallocate 30% of their sales efforts to strategic planning, developing a four-tiered targeting system that resulted in a 15% unique visit rate.