FUJIKON HOLDINGS Co., Ltd. (Location: Sabae City, Fukui Prefecture, Representative Director: Tokuyuki Fujita) announces the launch of its new eyewear brand "NYX". "NYX" is an eyewear collection that focuses on and pursues the universal appeal of the color black. The brand name is derived from "NYX", the goddess of night in Greek mythology. Just as night envelops all colors, we have expressed the tranquility, depth, and dignity of black as modern eyewear. ■ Development Background The eyewear market in recent years has seen increasing diversification in coloring and decorative expressions, enhancing the presence of glasses as fashion items. On the other hand, what truly makes glasses last a long time? What is the ultimate value that remains amidst ever-changing trends and color expressions? The answer we arrived at was the color "black". Black is the most familiar color, yet also the most profound. It asserts itself without being loud, and possesses presence without becoming tiresome. NYX was born to pursue the essential charm of black. ■ Embrace Black. Black is a special color. It is unaffected by trends, suitable for any occasion, and enhances the wearer. That is precisely why we chose to delve deeply into black, rather than adding more colors. We did not aim for "black glasses". We aimed for glasses "to embrace black". ■ Black Stands Out Because the Shape is Beautiful Black allows no compromise. When superfluous decorations are stripped away, what remains is the form itself. The debut collection offers three timeless shapes designed for long-term use. NY-0001 《Modern Wellington》 size:47□23-148 A Wellington model embodying intellect and stability. It blends naturally into both business and casual settings. View Details NY-0002 《Soft Boston》 size:47□23-148 A Boston model with an elegant impression. Its softness and refinement perfectly balance the substantiality of black. View Details NY-0003 《Sharp Square》 size:52□20-148 A square model with sharp edges. It sharpens