E-seeds Inc. is launching its first men's care brand, 'YURiiRO GENTLE', expanding from its femcare & body care brand 'YURiiRO'. This new body care series, focusing on men's cleanliness, will be available on the official website starting July 1, 2026 (Wed). ■What is YURiiRO GENTLE? YURiiRO GENTLE inherits YURiiRO's core philosophy of 'cherishing oneself and achieving a comfortable state'. Cleanliness is not just about grooming, but stems from taking care of oneself. Through fragrance and skincare, it delivers natural confidence and comfort. ■Fragrance Lineup Two fragrances are offered: 'Fresh Musk' to create a refreshing and clean impression, and 'Amber Wood' to enhance a mature, sophisticated charm. Supervised by a perfumer, these fragrances are designed to subtly scent, rather than overpower, creating a pleasant aroma in fleeting moments. They naturally blend into daily grooming routines, projecting a clean image in various settings, from business to holidays. This new men's care line not only imparts fragrance but also conditions the skin, adding a personal touch of cleanliness and confidence. ■Brand Ambassadors Embodying the brand's belief that 'cleanliness originates from self-care', YURiiRO GENTLE welcomes Manami Hashimoto and Kei Fubuki as brand ambassadors. As individuals highly regarded by many men, they will communicate the value of YURiiRO GENTLE's men's care from the perspective of 'impressive cleanliness from a woman's point of view'. By incorporating fragrance and skincare into daily habits, natural confidence emerges, leaving a positive impression on others. YURiiRO GENTLE, together with them, aims to spread a new culture of men's grooming. 【Manami Hashimoto's Comment】 YURiiRO GENTLE conditions the skin while its natural, not-too-strong fragrance leaves a subtle, pleasant scent when one is close. Both Fresh Musk and Amber Wood effectively enhance cleanliness. If you want to achieve a clean look, I highly recommend men try it. 【Kei Fubuki's Comment】 For