White House Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, Representative Director: Fumio Kimura, hereinafter "White House") and DXTRL Co., Ltd. (Headquarters: Shibuya City, Tokyo, Representative Director CEO: Shunsuke Sakuma, hereinafter "DXTRL") will launch "Lymo," a new mobility service utilizing test drive and loaner cars owned by the White House Group, on July 2, 2026. Through this initiative, customers at White House Group dealerships will be able to enjoy a new mobility experience, utilizing a diverse range of vehicles, including imported cars, when needed. Background While Japan has approximately 60 million registered vehicles, many are unused for the majority of the time. Similarly, test drive and loaner cars held by automobile dealerships also experience periods of inactivity. Meanwhile, consumer values are shifting from "ownership" to "usage," with increasing needs such as wanting to test drive a car for an extended period before purchase, wanting to use a larger vehicle only for family trips, or wanting to experience different car models. Based on these societal trends, both companies aim to effectively utilize the vehicle assets held by dealerships and create new customer experiences. Service Overview Service Start Date: July 2, 2026 Service Locations: White House Group dealerships (phased rollout starting with select locations) Service Provided: Mobility platform "Lymo" URL: https://about.lymo.life/whitehouse Available Vehicles: Test drive and loaner cars owned by the White House Group Usage Purposes: Extended test drives of vehicles under consideration for purchase Family trips and leisure use Vehicle use according to lifestyle Experience with new brands and models Features of this Initiative Effective Utilization of Dealership Assets By utilizing idle time of test drive and loaner cars, we aim to improve the utilization rate of vehicle assets. Creation of New Customer Touchpoints We will create new touchpoints with younger demographics and p