deflag Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Yo Sasaki; hereinafter referred to as "the Company"), a provider of strategic consulting and execution support, officially launched its new "Sales AI Integration Business" in July 2026, a business designed to rebuild sales processes using data and AI to maximize corporate sales. This business aims to maximize corporate sales by minimizing administrative and internal coordination tasks (non-core tasks) that consume sales representatives' time, and redirecting the freed-up capacity to increase the number of business meetings and improve closing rates. ■ Background of the "Sales AI Integration Business" Launch 1 Market Background: Room for profit through cost reduction is shrinking Corporate cost environments have changed significantly over the past few years. Import prices for raw materials remain high compared to 2020, and consumer prices are also at high levels※1. Labor costs have also risen noticeably, with the number of companies expecting total labor costs and wage increases in fiscal year 2026 reaching an all-time high※2. The scope for securing profits through cost reduction is structurally narrowing, and the focus for corporate growth is shifting from how to control costs to how to increase sales. 2 Shifting AI Utilization from "Efficiency" to "Revenue Generation" While the use of generative AI is rapidly expanding, its application in many companies is limited to improving operational efficiency (= cost reduction). However, we believe that what should be questioned in the AI era is not mere operational efficiency and cost reduction, but how to leverage AI to generate revenue. We believe this ultimately comes down to how AI is utilized in "sales," which is at the forefront of customer interaction. In fact, in addition to strategic consulting inquiries, we have received numerous requests for support in "redesigning sales operations and transforming business processes with AI." 3 Over 40% of Sales Work Time is Spent